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SALES
PLANNING
Do you have a strategy which will increase your sales in the short and long term?
We work with you to develop an approach
which is based on the following principles:
Make yourself known, liked and inspire confidence through
the use of your expertise, while helping your Clients
and prospects obtain what they desire.
This approach, called business coaching, is an avant-garde,
structured method for the sales team and as well, the individual salesperson
wishing to improve his performance and achieve the objectives of keeping Clients
and obtain exceptional results.
The help of a business coach in the sales department begins with a diagnostic
of the actual situation. Once completed, we develop objectives and goals
in order to plan an effective and solid, practical and concrete plan of action
which takes into consideration the human resources aspect and the financial
situation of the organization. We will guide you in the implantation of these
actions in order for you to rapidly reach your goals. One
of the most important aspects is to make sure that you actually take the
action required because it's not what you know that makes the difference,
but rather what you do with what you know.
Our objectives consist firstly of bringing an improvement in your revenues
as a part of your strategy and your actions to put these objectives in place,
and secondly, to put the emphasis on the realization of tangible activities
with measurable objectives, based on the company's growth in order to have
rapid and long-term results.
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STANDARD SALES
PROCESSES
Do you know what you must
accomplish for each step of your Sales Cycle?
Many people believe that sales is an art, and we must leave the artist
(the salesperson) act according to his instinct and creativity. This is very
far from the truth. We offer you a method that combines your best qualities
as a salesperson, with a well defined sales structure which allows the cost
of your representation to diminish considerably while at the same
time, obtain superior results. It will be then easier for
you to forecast your sales previsions and the results will
be more precise.
Here are a few examples: What questions should you ask to turn a potential
Client into a serious Client? What information should you possess from your
prospects so that you can pre-qualify them for a meeting with you? At what
moment should you discuss the “price” with a Client? What should you know about
a Client for an initial meeting? How do you prepare for a presentation or a
demonstration which will differentiate you from your competition?
In establishing
a sales process which is developed specifically for you and your organization,
you will find the answers to these important questions which will give you
an undeniable competitive advantage for you and your company.
Our objective is to guide and help you
RAPIDLY obtain positive and concrete results.
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COLD CALLS / TELEMARKETING
Are you efficient
in finding new Clients ?
When it comes time to look for new
Clients, or to keep the Clients you already have, very
few organizations teach their employees the art of effectively
and productively using the telephone. However, the telephone
is a powerful communication tool, when used properly.
In order to productively and efficiently
use this tool to make « cold calls »,
you must have at least 80% or 8 out of 10 people, after
listening to your very brief introduction, be curious
and interested enough to say, « Hey, tell
me more! ».
In order to obtain this kind of success, your approach
must be focused on the predominant preoccupations of
your potential Client, what he really is looking for,
and of course, what you can do for him.
Your introduction time is extremely limited. You may have only 10
to 15 seconds to arouse the interest of your listener so don't waste them,
because you won't have a second chance!
Today, our approach used for telephoning Clients is used in many industries,
with a very high rate of satisfaction from those using our techniques. We assist
you in building your perfect script, your structure in making those calls,
your follow-up on these calls, your market difference from your competition
and to construct lists of your potential Clients.
To ensure that your call script works and that it
will give you the desired results, we prepare it with
you and we make the calls ourselves for you. We then
make the necessary adjustments to ensure that it works,
and that you have a solid script in front of you when
you make your calls. We have prepared this script with
many organizations and to date, the results and the comments
are above all expectations.
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MARKETING TOOLS
Do you have efficient and profitable sales tools?
It is very important to have good tools in order
to search for new clients, to keep the Clients
that you already possess, to make great presentations
or demonstrations and to quickly establish a
climate of trust with your Clients.
People love to “buy” but hate to be “sold” or
pressured into buying. In our sessions, we will
show you how develop and use specifically adapted
tools to your particular needs in order to position
yourself favourably with your Client or Prospect,
so that he “buys”.
Moreover, it has been shown that Clients buy
from people they know and like and those who
inspire their confidence. Therefore, in order
to succeed at sales or to go beyond your established
objectives, you have to make yourself known,
liked and obtain the confidence of
your Clients.
One last extremely important point – in order
to make your organization known and in order
that your name climbs rapidly to the top of any
research to obtain your product or service,
you have to develop your UMI which
is the abbreviation of Unique Market
Identification. What is a UMI? It
is a business statement which positions you at
the forefront in your existing or new Client's
mind. It doesn't matten if you belong to a small
or a large organization, a solid UMI will make
it easier for you to obtain superior sales performances.
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« Business Coaching was not a concept that I was very comfortable with
until I met Jean Pierre, who convinced me of its merits with his experience,
out-going personality, unlimited energy and sincerity. Jean-Pierre has now
become my “Coach” and
the results are visible – positive changes as much on a professional as well
as a personal level, and the most surprising fact of all is that it happened
over a period of six months, and in just a few meetings. The results for the
company are visible in terms of increased sales, but it's the level of satisfaction
demonstrated by our Clients, never before attained in the company. This new
listening and communication approach has also had an unexpected, personal effect – a
real and extraordinary effect I now have on a personal level with those around
me».
Bernard
de Savignies
Augeo Software Inc.
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